Franchise Director

Posted 12 December 2025
LocationMilton Keynes
Job type Permanent
Discipline Management
Reference022544

Job description

Franchise Director – Audi Division (role based within our Audi Network of dealerships)

Want to be the best you can be? It's what drives us too.

This role reporting to our UK Operations Director is responsible for overseeing and driving the performance of our network of Audi franchise dealerships. Mobility across the United Kingdom is essential for this role.

Along with experience managing within a multi-site environment you will be responsible for developing and executing strategic plans for our Audi division, maintaining compliance with brand standards, optimising sales and profitability, building strong relationships with our OEM partners, and ensuring Group 1 remains a trusted partner of choice. 

What we can offer you

Enjoy 33 days of annual leave (including bank holidays) to rest and recharge

Save money every day with our exclusive retail discounts

Drive a great deal with discounts on new and used cars, plus servicing offers

Plan for the years ahead with our company pension scheme

Balance home and work with our industry-leading family-friendly policies designed to help you spend more time with the people that matter

Commute for less with our cycle-to-work scheme

Prioritise your wellbeing with dedicated support for you and your family

24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily

Make a difference with a paid day to volunteer in your community

Invest in your future with our company share purchase plan

Earn financial rewards when you refer a friend to join the team

Keep learning and growing with our training and development opportunities for everyone.

Life assurance with the option to increase cover

We’re open to flexible working options – just ask

What you’ll do day to day

  • Responsible for overseeing and driving the performance of our network of Audi franchise dealerships across the United Kingdom

  • Develop the business strategy and appropriate business plans in line with OEM expectations and strategy plans to drive growth, market share, and profitability across the franchise network.

  • Set dealership targets that will deliver on all bonus objectives, through natural attainment, as set by the OEM and accountable for the overall performance of the division.

  • Develop and manage the franchise budget, ensuring financial goals are met and resources are allocated effectively.

  • Work with all franchise dealerships to ensure they are operationally and culturally focused on achieving high levels of customer experience across OEM scores, Google and online reviews, complaint resolution and customer response upon escalation.

  • Create an empowered leadership culture that motivates and leads all colleagues to high performance and to the achievement of core business objectives.

  • Oversee the day-to-day operations of the franchise network, ensuring consistency and compliance with OEM standards and legal requirements.

  • Ensure that all businesses have robust procedures which conform to FCA requirements.

Helpful skills and qualifications

Don’t worry about ticking off every single skill here − if you care about delivering great experiences as much as we do, we want to hear from you.

  • Extensive automotive retail experience driving sales and profitability while delivering outstanding customer service

  • Previous experience of working within the automotive industry in a multi-site environment in a strategic management role

  • In depth knowledge of relevant FCA regulations and compliance requirements.

  • Ability to build strong relationships with our OEM partners

Be part of something big

Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail. 

But you don’t need to love cars to work with us - just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people 

Our Values

At Group 1 Automotive we pride ourselves on our five core values that are incorporated in all we that do.

Respect - Integrity - Transparency - Teamwork – Professionalism

These are the principles that every member of our team lives by, whether that be business functions, customer interactions, how we interact with the local community and even how we view each other in the team.