Product Genius

Product Genius – BMW Borehamwood

At Group1 BMW Borehamwood, you’ll be known as a Product Genius, but your role revolves around the customer experience. Our Product Geniuses are our in-branch experts. They are devoted to learning about our products and helping our customers make the right choice both in person and digitally about their new car.

This exciting role will be a great fit for someone who delivers exceptional customer service and who is full of exciting new ideas about how to create the best customer experience. In addition to in branch training you will also become certified by the BMW Academy which means we are looking for someone keen to develop their knowledge and an ability to structure their own learning to support this.

What we can offer you 

• Enjoy 33 days of annual leave (including bank holidays) to rest and recharge
• Save money every day with our exclusive retail discounts
• Drive a great deal with discounts on new and used cars, plus servicing offers
• Plan for the years ahead with our company pension scheme
• Balance home and work with our industry-leading family-friendly policies designed to help you spend more time with the people that matter
• Commute for less with our cycle-to-work scheme
• Prioritise your wellbeing with dedicated support for you and your family
• 24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily
• Make a difference with a paid day to volunteer in your community
• Invest in your future with our company share purchase plan
• Earn financial rewards when you refer a friend to join the team
• Keep learning and growing with our training and development opportunities for everyone.
• Life assurance with the option to increase cover
• We’re open to flexible working options – just ask

What you’ll do day to day

• Preparing the showroom and cars for the day ahead.
• Assist with showroom presentation and advertising.
• ​Keep all dealership staff up to date with the latest information on products to ensure they have a high level of understanding
• Supporting the Sales department and delivering excellent customer experience.
• Plan, coordinate, and deliver brilliant test-drive experiences with our Group1 customers, giving them full insight into the requested vehicle during the appointment.
• Learn about our products so you can help our customers find the perfect fit.
• Enhancing the customer journey from enquiry to delivery.
• Support marketing activity by taking imagery of vehicles and utilising digital and social media platforms for promotion. Cameras at the ready!
• Assist with customer handovers by demonstrating and setting them up with all the fantastic new features of their new vehicle

Helpful skills and qualifications

Don’t worry about ticking off every single skill here − if you care about delivering great experiences as much as we do, we want to hear from you.

• You’ll be a confident and engaging communicator who understands that a positive attitude gets great results and is able to put people at ease.
• A passion for automotive technology and keen to keep up to date with latest innovations and trends.
• Willingness to go the extra mile. From the initial exploration stages to the final handover and aftersales assistance, you’ll be responsible for ensuring an outstanding customer journey that’s memorable for all the right reasons.
• A full UK driving licence.
• Competent IT skills.
• As happy working on your own initiative as you are in a team.
• One of our company values is progression, so it’s vital you are eager to progress within this role to car sales.

Helpful skills and qualifications

Don’t worry about ticking off every single skill here − if you care about delivering great experiences as much as we do, we want to hear from you.

• Strong ability to meet deadlines and effectively prioritise tasks in a fast-paced environment
• Capable of maintaining a methodical and logical approach, particularly during busy periods
• Excellent communication and customer service skills
• Exceptional time management skills and the ability to thrive under pressure
• Proficient in IT, with experience of using web-based systems, email, and Microsoft Excel, Word and Outlook
• Must hold a valid UK driving licence

We value diversity and believe it strengthens our team. If you don’t meet every requirement listed but are enthusiastic about this role and eager to learn, we encourage you to apply.

Be part of something big 

Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail. 

But you don’t need to love cars to work with us - just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people. 

Our Values

At Group 1 Automotive we pride ourselves on our five core values that are incorporated in all we that do.

Respect - Integrity - Transparency - Teamwork – Professionalism

These are the principles that every member of our team lives by, whether that be business functions, customer interactions, how we interact with the local community and even how we view each other in the team.