CRM Manager (Hybrid)

CRM Manager - Milton Keynes, Head Office

Hybrid - 2 days - Milton Keynes, 2 days - On Site, 1 day - WFH 

Create experiences you can be proud of.

Working as a CRM Manager, you will be responsible for lead management, data integrity, and driving customer engagement across our retail network. This role partners with Retail Centres, Marketing, and IT to deliver industry-leading customer journeys, improve conversion rates, and maintain GDPR and PECR compliance.

What we can offer you

• Enjoy 33 days of annual leave (including bank holidays) to rest and recharge
• Save money every day with our exclusive retail discounts
• Drive a great deal with discounts on new and used cars, plus servicing offers
• Plan for the years ahead with our company pension scheme
• Balance home and work with our industry-leading family-friendly policies designed to help you spend more time with the people that matter
• Commute for less with our cycle-to-work scheme
• Prioritise your wellbeing with dedicated support for you and your family
• 24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily
• Make a difference with a paid day to volunteer in your community
• Invest in your future with our company share purchase plan
• Earn financial rewards when you refer a friend to join the team
• Keep learning and growing with our training and development opportunities for everyone.
• Life assurance with the option to increase cover
• We’re open to flexible working options – just ask

What you’ll do day to day

• Extract, analyse, and manage data uploads for marketing campaigns.

• Provide insights into lead and enquiry management, working with site teams to improve conversion.

• Support retailers with reputation management, identifying opportunities to enhance performance.

• Ensure CRM database hygiene, auditing for accuracy and quality improvements.

• Collaborate with marketing and IT teams to develop customer journey programmes and retention strategies.

• Helpful skills and qualifications

  Don’t worry about ticking off every single skill here − if you care about delivering great experiences as much as we do, we want to hear from you.

• • Proficient in Microsoft Office, especially Excel and PowerPoint.

  • Experience using Keyloop Drive DMS and Dealerweb LMS (desirable, not essential).

  • Strong understanding of GDPR, PECR, and data handling best practice.

  • Highly organised with excellent attention to detail and ability to manage multiple priorities.

  • Strong written and verbal communication skills with the ability to engage stakeholders at all levels.

• We value diversity and believe it strengthens our team. If you don’t meet every requirement listed but are enthusiastic about this role and eager to learn, we encourage you to apply.

  Be part of something big 

  Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail. 

  But you don’t need to love cars to work with us - just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people. 

  Our Values

  At Group 1 Automotive we pride ourselves on our five core values that are incorporated in all we that do.

  Respect - Integrity - Transparency - Teamwork – Professionalism

  These are the principles that every member of our team lives by, whether that be business functions, customer interactions, how we interact with the local community and even how we view each other in the team.